M&S just can't seem to get it right. Since 1884 until about a decade ago they were adored for their simple, well priced clothing. But then they tried to do that terrible thing that befalls many a retailer.
They tried to be cool.
In today's Metro is the most tragic and appallingly offensive decision in their history. Presumably a decision made by the new Chief Executive Marc Bolland (formerly of Morrisons), there is a full page ad featuring a pair of breasts with a large font stating: "Perfect fits".
See what they've done there?
How hilarious... How witty...
No, how Razzle of them.
Bolland is the man who thought Nick Hancock would be a good ambassador for his previous brand. Put that decision in Room 101.
I would argue that this advert is a betrayal of every woman who has ever shopped at M&S. To reduce their branding to an advert that looks more like a spread in Zoo or Nuts magazine than an advert for a high street retailer
And what exactly are M&S trying to achieve? The only possible repercussion of this is that they might sell a few more over-sized lacy bras to perverts for them to masturbate into.
Was that the intention M&S? If it is, then I would ask that Bolland be the one charged with mopping up the changing rooms at closing time.
Please withdraw these ads as soon as possible, M&S. I know there's a recession but resorting to the objectification of women and pathetic porn-y stunts is beyond desperate. I for one will not be purchasing any more of their lunchtime snacks until these appalling ads are a distant memory.
But let's be honest about M&S' real problems. If their fashion designs were half as tasty as their ready meals, they'd be on the cover of U.S. Vogue every month.
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